Content is King, Again

"Content is King" has been a byword for web marketing on and off for the last several years. With the increasing popularity of "web 2.0" (an appellation that appalls me--it's the same web it's always been, folks!) and Flash, the importance of good text has gotten away from people.

Just ask the hotel folks. Their own industry publications are telling them they need better, more organic keyword-driven and sales generating web content, as seen in this article.

If you're a hotelier bent on taking this advice to heart, remember yours truly is a copywriter with years of hospitality experience ;-)