Ink Thinkin

Random thoughts from Dy Larson of Ink Think, freelance editor and copywriter

Sunday, March 09, 2008

Seeking out... New markets?

Apparently the world is not enough for Doritos.

In June 2008, Frito Lay, the parent company of Doritos, is sponsoring the first ever interstellar advertisement.

Once you stop laughing (or maybe that was just me), you can check out the full article at Science Daily.

The star system they are aiming for is about 42 light years away and scientists theorize that some of its planets may support life forms similar to those on Earth. At 84 years round-trip, not including time to pack and plan, it seems a rather long ROI for Frito Lay.

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