Ink Thinkin

Random thoughts from Dy Larson of Ink Think, freelance editor and copywriter

Wednesday, January 16, 2008

Tree Killers!

That, in a nutshell, is what most Americans think of direct mailers. An interesting, if slightly out of date, article at e-Marketer gives the details.

Apparently junk mail, the actual physical kind, only accounts for about 2% of municipal waste. The average person asked credited it as being 1/3 to 1/2! That's a big difference.

Compare that to spam, which most people just blow off as a nuisance--Spam accounts for 98% of all email sent!

It's also a perception to keep in mind if you are considering a direct mail campaign. Most of the people surveyed did say they would think better of a company that sent their DM piece on recycled paper

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Thursday, January 03, 2008

Starving Artists

Writers qualify as starving artists. It's true!

And all thanks to people who think like the one who wrote this Craigslist ad:

Looking for freelance writers to write some articles.
If you require pay, what is your rate?


Are they serious? "If you require pay"?!?! I am easy-going, and, frankly undercharge for my services, but not quite THAT much.


If you do need a writer, and really, truly, cannot afford one, try to make it a little more appealing than the above.

And more honest than the one who emailed asking me to write for free because they cannot afford professional writing. I visited the site they wanted re-written. Their hourly rate is over 3x mine, yet they cannot afford professional services. Unfortunately, I cannot afford to work for free, a point that seems to be overlooked far too often.

Clips are nice, sure, but they don't pay the bills.

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